7.1 Structure and Ownership of the Media Sector

There are many different media sectors including television, film, computer gaming and the publishing industry. The media sector that I am going to be focusing on is film. The film industry is one of the most successful types of entertainment. The film industry also contributed to £4.3 billion to the UK's economy in 2006. Film is becoming increasingly popular in 2007, there were 516 films released in the UK, this is an increase in the past decade.

The creative media sector includes a wide range of industries, each employing large numbers of people in a variety of creative and technical roles (sometimes overlapping and individuals working in more than one industry):

• Film (27,800)
• Television (55,800)
• Publishing (200,000)
• Interactive media (40,000)
• Games (10,000)
• Radio (22,000)
• Photo-imaging (44,000)
• Advertising (17,000)
• Animation (4,700)

One example of a film production company if 21st century fox. This is an American film studio, distributor and one of the six major American film studios. Located in the Century City area of Los Angeles, just west of Beverly Hills, the studio is currently owned by 21st Century Fox and is formerly owned by News Corporation.

This is the table of al the people that are involved in the production of the company and what bit of the company that they are in.




This company has different types of divisions in it one being television. 20th Television is Fox's television syndication division. 20th Century Fox Television is the studio's television production division. During the mid-1950s features were released to television in the hope that they would broaden sponsorship and help distribution of network programs. Blocks of one-hour programming of feature films to national sponsors on 128 stations was organised by Twentieth Century Fox and National Telefilm Associates. Twentieth Century Fox received 50 percent interest in NTA Film network after it sold its library to National Telefilm Associates. This company also has a division in music. Fox Music has been Fox's music arm since 2000. It encompasses music publishing and licensing businesses, dealing primarily with Fox Entertainment Group television and film soundtracks. Prior to Fox Music, 20th Century Records was its music arm from 1958 to 1982. This company also has a radio division. The Twentieth Century Fox Presents radio series were broadcast between 1936 and 1942. More often than not, the shows were a radio preview featuring a medley of the songs and soundtracks from the latest movie being released into the theatres, much like the modern day movie trailers we now see on TV, to encourage folks to head down to their nearest Picture House. The radio shows featured the original stars, with the announcer narrating a wonderful lead up, which really encapsulated the performance, such as in the film, Irene.


Here is the list of the other different divisions within this company:

• Divisions
• 20th Century Fox Home Entertainment
• Fox 21 Television Studios
• 20th Century Fox Television
• 20th Television
• 20th Century Fox Animation
• Fox Searchlight Pictures
• Fox Digital Studio
• Fox 2000 Pictures
• Fox Animation Studios
• 20th Century Fox Japan
• Fox Digital Entertainment

As part of the competition and mergers section of this assignment Time warner came into question on 21st Century Fox is that Twenty-First Century Fox, the media empire run by Rupert Murdoch, made an $80 billion takeover bid in recent weeks for Time Warner but was rebuffed, people briefed on the matter said on Wednesday. The bold approach could put Time Warner in play and might again ignite a reshaping of the media industry, prompting a new spate of mega-mergers among the nation's largest entertainment companies. Murdoch has built a global media juggernaut over nearly five decades spanning studios, television channels and newspapers, in part, by pursuing bold deals that were often rebuffed at first by the targets of his overtures, only to later acquiesce.

Together, Fox and Time Warner would become a colossus with an array of television networks and channels like Fox, Fox News, FX, TNT and TBS; the premium subscription channel HBO, movie studios like Twentieth Century Fox, Warner Brothers and other high-profile outlets. It would also combine Fox's growing sports business with the broadcast rights that Time Warner owns for professional and college basketball and Major League Baseball, among other sports. The combined company would have total revenue of $65 billion.

At the box office their profits were going down during the media conglomerate's most fiscal quarter. Revenues hit $7.38 billion, down 1% from the prior year, missing analysts expectations. Earnings per share topped off at 44 cents compared to 53 cents per share in the year-ago period, which was roughly in line with projections. Twenty-First Century Fox’s overall sales declined in 2015’s first fiscal quarter, mostly due the box office failure of “Fantastic Four.” Wall Street had expected Fox’s Q1 earnings per share to come in at $0.38 on $6.42 billion in revenue, per Yahoo Finance. Zacks was one penny more pessimistic per share. Fox reported actual revenue of $6.08 billion. The company made the $0.38 mark thanks to some adjustments. This could also relate to the financial concerns as they are losing money from the films as they aren't doing good at the box office.

What's the point? Documentary - Kidnapping

Kidnapping Documentary

Key Assessment task

• The title to my project is going to be "What's the point?" based around why so many young people are being kidnapped and why people are committing such a crime. I wanted to raise awareness on the amount of young people go missing in certain areas of london and why this is happening and what can be done to help put an end to it.

• I think that the length of my documentary would be 8 - 10 minutes long.

• I would like to get this film completed by January for the deadline.

• Specifics filming dates - I will be filming in a classroom the has a basic back drop. I will be doing the filming during my media lessons so that I have the people that i want in my film as I will be using people that are in my media class to help me to complete my documentary. I think that I might need to get permission from one of the other media teachers to use their room as they need to know what is going to be happening in their classroom. 

• I think that I will do some filming on the streets of croydon and some in London because these are the places that have the most kidnapping happening. I don't think that i will need any permissions to film in these areas as they're not private places and they are open to the public.

• The way that I intend to use my film is as brand awareness. I what to make aware the affects that kidnapping has on the people that are around the kidnapping, for example, the victims families and the families of the person that has committed the crime.

• I think that my target audience would be young people and their parents as I would like to communicate that there are safer ways to go out and avoid the chance of being kidnapped and what precautions the parents can do to keep their children safe.
• The music that I will be using will have a calm vibe to it. The song that I will be using is James Bay - Let it go; the instrumental version. 

• Archive - There isn't any other media tat I will be using in my documentary as I will be filming it all myself and using original ideas and footage.

TASK 1 – Understanding and Interpreting a Brief.

What is a brief?
A brief is a set of instructions given to a person about a job or a task. Within different criteria,
there are many different types of brief.

A contractual brief is an easy brief to tell apart from the others. This is a brief that you will have to sign. It's different to the others because it involves a lot of description. It involves things like a time frame, pay, deadlines and job requirements. This type of brief is often used when big amounts of money is involved, or if there is a lack of trust between the client and employee. If you were to sign a contractual brief, you are agreeing to all terms that have been stated in the brief. If any conditions were to be broken in the brief, you could face legal action.

A negotiated brief is a brief that is all controlled by the employees. This brief can give a person more ways to get around the brief as they can change any aspects of the brief. This means you can use more of a creative vision. A negotiated brief can be used when a person doesn't exactly know what they want, so it's left up to them to work it out.

A formal brief is a well structured, and neat document that has specifications of a product or service. It uses formal language so there is no slang. It should be well explained to the employees so they know exactly what they are doing. It uses a client logo to look more professional.

A informal brief is different to the formal one as, it isn't long. This brief can be a short piece of text or it can be verbal. It can be used in social situation like making arrangements with friends or family. It's written in informal language and slang can be used. It's basically someone asking someone else to do them a favour.

A commission brief can be used when a client wants to commission a company. It is usually used it the clients has some kind of relation with the company. It's used so that it doesn't have to go to tender because the client already know what they want. You don't have to waste anytime when using this brief as you can go straight to the company.

A competition brief is a public brief. It allows anyone to be a part of it and have full access to the terms for free. Being a competition brief, only the winner will get the full benefits of the prize, so that less money is spent on a prize. The Sundance London short film is an example of a competition that used a brief.

A tender brief is similar to a competition brief. Some companies use this brief to pitch to clients to fights for work. The best pitch will be selected by the clients which will develop their ideas.

A Co-operative brief is where 2 or more companies are contracted to work on the same assignment. It is used for multi-tasking, for example in movie making.

When reading a brief you need to make sure that you understand what type of brief you are reading. You also need to make sure that you are paying attention to final dates, timescale and what it is that is required of you. When negotiating a brief , it's best to always read it before you make any movement on it. Negotiation can be crucial when it isn't plausible. For example, if you were filing a f=movie, you may have to do some negotiating when it comes to the location.

There are many opportunities when it comes to a brief. Some opportunities are:
- Getting new skills
- Multi-tasking
- It could increase you CV
- Meeting new people in different industries.

31.1 Understand the purpose and impact of social action and community media production work

P1: Describe the purposes and impact of social action and community media production

What is social action?

Social action means taking steps to change the things that are wrong in our society and introducing new ideas and processes for doing things better in the future.

Research File

Young people going missing.

Why are young people going missing:

• could they have been kidnapped?
• have they run away from home?
• is it safe where they are?

Some causes for young people going missing:

• they could be being abused - physically, sexually, mentally, verbally
• might not be much support at home
• somebody has told them to do to be with them e.g. an older partner.
• some may have be abducted by traffickers - they are experts at moving people around

the highest amount of children that go missing every day in london is around 8-14.

Some solutions:

• talking to the croydon procedure for safeguarding children

Social Action Campaign - The worst place to be disabled

The purpose of this documentary was to get the attention brought to the people who are living in rough condition just because they are disabled. A reporter went to Ghana to see what the living conditions were for disabled people and what actually happens to then where they live. She found that people are disabled because they were cursed, either at birth or later on in life and that's why they became disabled. Also, there is excuses that it is a 'spiritual' belief as to why people are disabled. She finds that there are many different treatment centres that people take their family to, to be 'cured', such as prayer camps. However, she later finds that there is a treatment centre that actually offers help to the disabled people of Ghana.

The effectiveness of this documentary is just trying to get the government to put a stop to the 'healing camps' involved. Theses types of places are there to trick families into paying priest into helping to cure the families 'disabled child with them not realising that it doesn't help them in any way.

My personal response to this documentary is great sadness to the disabled people. It makes me want to do something to help them, such as starting charities to raise money and help provide more support to the treatment centre that is helping them to get better. I think that this sort of issue should be more in the public because I don't think many people know about this situation and I think that it should be made more aware s a lot could be done to help put a stop to 'healing amps' and actually help build hospitals an treatment centres.